about CYBERCX

CyberCX merged the leading cyber security experts from across Australia and New Zealand to create the leading end-to-end cyber security service provider in the southern hemisphere.

CyberCX exclusively manages cyber risk, offering a comprehensive set of services: consulting and advisory; governance, risk and compliance; incident response; penetration testing and assurance; security integration and engineering; cloud and identity security; managed security services and cyber security training.

challenges

After pivoting their focus to the international markets such as the UK and US and attracting former heads of the United States’ National Security Agency and the UK’s National Cyber Security Centre, CyberCX had immense capabilities to support clients around the world in protecting themselves from cyber attacks.

However as a result of the merger and rebrand, the CyberCX team needed to find new and innovative solutions to attract businesses within the UK & US markets that would enable the team to showcase their wealth of experience and capabilities.

Solutions

This is where CyberCX engaged INSIGNIS, to support them to enter these new markets with the confidence and conviction with the resources they had in house.

INSIGNIS provided a turn-key solution to CyberCX to built into their already existing, internal marketing team and allowed them to rapidly develop thought leadership content in the form of articles, videos, podcasts and distribute them across social media, their website and via direct sales and marketing channels.

Results

This allowed CyberCX to scale faster and adapt to the respective markets by having a stronger brand and focusing on the positioning of the company as INSIGNIS built a thought leadership platform to help position CyberCX as experts in the new regions.

Building off this platform as a thought leader, INSIGNIS earned valuable press coverage for the company, securing its position as the go-to voice on cyber security for supply chain and critical industries protection.

This process of working with INSIGNIS matured the brand and positioned it as a trusted voice in the cyber security industry worldwide, allowing it to fully capture the opportunity afforded to it by its incredible wealth of experience and capabilities in the space.