about frog capital

Frog Capital is a Venture Capital firm that leverages its industry experience to help scale software companies in the Digital Infrastructure & Smart Data space. Using its tried and tested Scale-Up Methodology, Frog invests in businesses with between 3-30M in Annual Revenue with strong further growth potential.

challenges

Frog Capital wanted to position itself as the leading European Venture Capital firm investing in Scale-Ups, and recognised it needed to do everything it could to position itself as a trusted partner to CEO’s, founding teams and investors alike.

Frog engaged INSIGNIS to help leverage its industry experience to create a range of educational materials that could support founders and executives in portfolio companies, helping them to achieve their growth targets and secure returns for their investors.

Solutions

Branded “My Scale-Up”, INSIGNIS produced a range of video, written and graphic design content which could distil the learnings of the Frog team and be delivered on demand to their network of founders and investors as well as across social media channels such as Twitter and LinkedIn.

In addition to this, INSIGNIS helped Frog develop its own brand, producing a series of thought leadership articles, Frog blog posts, and enabled the company to refresh its identity with high quality photography and creative assets.

Results

The “My Scale-Up” initiative created a real point of difference between Frog and other venture firms in the space, supporting founders at a deeper level and creating a compelling reason for portfolio companies to take investment from the fund.

Combined, these initiatives firmly positioned Frog as Europe’s leading Scale-Up Venture Capital, supporting them to attract investment, talent and investment opportunities into the fund.